By: Elaine Empalmado

Session 1 slides

Rewatch or flip through the deck while you work. Each part below says which slides to look at.

https://canva.link/x5mhulpiv9513n3

Open the slides in Canva

Do this before Session 2. Takes about 45 minutes. Post your answers in the Creator Lab community.

Part 1: Find your ICP (15 min)

Slides 12 and 13: Dream follower vs ICP, A topic is not a niche.

Your ICP is the person who is ready to pay you right now. Not your dream follower (someone who wants what you have but is not there yet). You need both, but today we write for the one who buys.

Step 1: Is it a niche or just a topic?

Level Example Verdict
Topic Fitness Too broad
Topic + audience Fitness for women Still a category
Niche Strength training for women coming back after a c-section One person sees herself

The test: could a competitor copy your line word for word and have it still be true for them? If yes, keep narrowing.

Step 2: Fill in the line

I help [who, in what situation] get [the result, in their words] through [your method].

Most people go vague on the third blank. Your method is what makes you the choice instead of a choice.

My line:

Step 3: Answer 3 questions about that one person

  1. Where are they right now? (This week, not their life story.)